Arthur Weiss is the CEO of AWARE, specialising in CI analysis, research & training. Arthur has worked in CI since the 1980s initially with Dun & Bradstreet and now with AWARE, established in 1995. Arthur is known as an expert in online intelligence – and has used a mix of subscription and free online sources for competitive intelligence since the early 1990s. He led the world’s first workshop on finding competitive intelligence using the Internet at the 1996 International Online Conference and since then has taught many hundreds of CI professionals the secrets of effective searching.
ARTHUR WEISS (CEO OF AWARE)
BENEFITS TO PHARMA INDUSTRY ON USING COMPETITIVE INTELLIGENCE
CI can identify the direction or strategy of competitor by analyzing products, customers and markets which can be utilize to decide strategy for other company.
In pharma industry, CI along with market research and knowledge management able to provide better decision making especially related to R&D.
It can help companies to getting into new geographical areas and expanding its business.
Data generated through CI can be used to understand competing product’s side effects, drug interaction, efficacy and tolerability and experience of an existing compound in clinical setting.
Associate director,Competitive Intelligence
Head Business Strategy
Head Strategy & Group Marketing
Head Commercial Strategy
Vice President & Practice Head - Life Sciences
V P Marketing and Sales
BENEFITS OF ATTENDING CONFERENCE
Keep yourself updated to recent and innovative scientific research
Hear Real-life Case studies from Industry expert
Develop skills needed by CI professionals
Interact with Peers and Challenge yourself to think out-of the box
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